Bikes

It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.

The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round. Sizing: - 160 - 180 cm - 5'3" - 5'11"

The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round. It's right for you if... You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between. The tech you get The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride. The final word The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride. Sizing: - 155 - 173 cm - 5'1" - 5'8"

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

EBC 3000 20" takes kids on a ride into the future. Robots wave "hello" as they busily tinker with the circuit board throughout the Space Dust frame, fenders and chainguard. Futuristic elements are carried throughout the custom debossed saddle and friendly robot bell. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching EBC 3000 helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snac

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.

Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on. The final word Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side. Why you'll love it - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike adapts with adjustable pedal mount positions. - Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day. - The universal, aluminum frame is built to last so this bike can be passed down to siblings. - Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.

Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure! - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.

Nothing is Impassable. The gravel bar has been raised. The LAB71 Topstone Frameset takes the performance and capability of our Topstone Carbon platform to the next level. Highlights - Series 0 Carbon construction yields the lightest Topstone ever. - Kingpin integrated rear suspension for a silky smooth ride and unmatched traction. - SAVE Carbon Seatpost for added comfort. Fine-tuning the Fine-tuned The LAB71 Topstone carbon frameset gets more from less. We took the Topstone Carbon frameset and pushed it to the next level, with a special carbon lay-up that drops over 160g but preserves its toughness, versatility, and performance. Just when you thought Topstone couldn't get any better... Looking Closer LAB71 elevates aesthetics to the level of the engineering. Look as closely as you want at the LAB71 Topstone frameset, and the stunning finishes and meticulous attention to detail won't escape you. The only way to make it look better is to add a little dirt. King of Comfort The Kingpin suspension system offers up to 30mm of bump-smoothing, traction-increasing suspension travel at the rear wheel, and it does so without the weight or complexity of shocks or linkages. The result? More comfort, more control, and more fun. Get Loaded Topstone's always down for a good time. You've got the space and flexibility to set up Topstone Carbon for the long haul, or just a big haul. Multiple gear mounts both above and below the downtube, on the seat tube, on the top tube, and on both blades of the fork give you endless configurations for storage.

Every Day is an Adventure. A bike that will turn every journey, path, and road into a joyride. Its comfort-focused frame and upright riding position keep the effort low and enjoyment high. Key Benefits - Built for Comfort. First and foremost, this bicycle is made for comfort with an upright riding position, lightweight feel and riding style, and a plush saddle combined with squishy front suspension that turns bumpy streets, parkland paths, and gravel roads into a smooth-sailing journey. - Easy on, Easy off. The Adventure begins with our lowest step-thru frame—a thoroughly modern take on a classic design, resulting in the easiest bicycle to kickstart your ride. Anyone can step on, set off, and park easily with the built-in kickstand. All that's left is enjoying the ride. - Style and Confidence. Plenty of smooth-shifting gears will ensure that every ride is a breeze, while trustworthy disc brakes and larger-volume tires will handle every road with ease and new-found confidence. - Smart Parking. Compact spaces? No problem. The Adventure EQ's folding stem and pedals make it easy to park in tight places. - Equipped for Modern life. Convenience wherever you roll. The Adventure EQ boosts visibility with self-powered Dynamo lights that illuminate your ride, while full-coverage fenders keep you dry through showers, and a sturdy rear rack carries all your daily essentials.

"Urban Legend The ultimate urban ride. Elegantly aggressive style. Forward-thinking features. Traffic-slaying performance." Where it thrives In town, leisurely rides, on crowded streets What it's built for Visibility, durability Highlights - Lefty LightPipe fork with integrated light - Shimano Alfine 8-speed internal gear hub with Gates belt drive - Alloy seatpost with integrated tail light OPI SmartForm C1 Frame The head tube and down tube of the Bad Boy 1 are 3D-forged from a single piece of aluminum for high strength and a sleek look. LightPipe Lefty The wild Lefty fork is incredibly stiff for precise handling, and features a bright, integrated SuperNova LED light strip for added visibility and a one-of-a-kind appearance. LED Seatpost Super clean integrated LED lights in the seatpost add safety with style. USB rechargable. Urban Armor Integrated top tube bumpers protect your frame when leaning and locking. Bad Boy Si Stem Light, rigid, sandwich-style stem brings a bit of cool moto style.

Urban legend. The ultimate urban ride. Elegantly aggressive style. Forward-thinking features. Traffic-slaying performance. Where it thrives In town, leisurely rides, on crowded streets What it's built for Visibility, durability Highlights - Lefty LightPipe fork with integrated light - Shimano Altus 18-speed drivetrain with hydraulic disc brakes - Alloy seatpost with integrated tail light LightPipe Lefty The wild Lefty fork is incredibly stiff for precise handling, and features a bright, integrated SuperNova LED light strip for added visibility and a one-of-a-kind appearance. LED Seatpost Super clean integrated LED lights in the seatpost add safety with style. USB rechargable. Urban Armor Integrated top tube bumpers protect your frame when leaning and locking.

Urban legend. The ultimate urban ride. Elegantly aggressive style. Forward-thinking features. Traffic-slaying performance. Where it thrives In town, leisurely rides, on crowded streets What it's built for Visibility, durability Highlights - Lefty Rigid fork - Shimano 16-speed drivetrain - Shimano hydraulic disc brakes Urban Armor Integrated top tube bumpers protect your frame when leaning and locking.

Where Performance Takes Off A true performance road bike with race-winning DNA – delivering champagne experience for lemonade money. Where it thrives The open road, In competition What it's built for Speed, Handling, Durability Highlights - Lightweight SmartForm C2 Alloy Frame w/ full carbon fork - Shimano Sora 9-speed shifting / FSA Vero crank - Promax RC-452 dual pivot brakes

Make Your Own Luck This is the speediest, smoothest, best handling, and finest performing aluminum race bike on the planet. Where it thrives In competition, the open road What it's built for Speed, agility, handling Highlights: - Ultralight SmartForm C1 Premium Alloy Frame w/ full carbon fork - Shimano 105 Di2 electronic shifting & hydraulic disc brakes - HollowGram 27 SL carbon seatpost / DT Swiss R470 wheels

When you’re ready to carve the trails, the right ride makes all the difference. Habit 26 packs full-size fun and performance into a smaller-scale mountain bike, with suspension front and rear, plus quality parts that can keep up with you. Ready to get shreddy - Big, mountain bike performance in a smaller package. Built to take aspiring rippers to the next level. Where it thrives - On the trails What it's built for - Exploring, shredding, learning Highlights - 26-inch wheels for perfect handling and fit for taller kids. - Proven parts just like those you’ll find on bigger machines - An advanced four-bar linkage rear suspension for true mountain bike performance Smooth Suspension - Dialed dual suspension delivers amazing comfort and control. A balanced 120mm of travel, with a burly air-spring fork up front, and a sophisticated four-bar linkage in the rear delivers great traction, smooth bump absorption, and consistent braking. Built Tough - We know you can’t wait to get out there and push your limits?–?and your bike’s limits, too. With that in mind, Habit 26 is built with dependable parts that can stand up to whatever you put them through. Step Up - The Habit 26 is designed with one simple objective: to help you fall in love with mountain biking. It will help you grow from smaller, simpler machines, to bigger bikes for bigger trails, without missing a beat.

Flow Seeker A trail mountain bike that is primed for grinding climbs, mashing flats, and ripping descents. One for all, and all for fun! Where it thrives Out in the elements What it's built for Trail riding fun Highlights - SmartForm C1 Alloy Frame / SRAM NX Eagle 12-speed drivetrain - Rockshox Pike Select 140mm fork / Deluxe Select+ shock - SRAM G2 R 4-piston hydro discs / TranzX dropper post Suspension Built for You A rider's center of gravity drives how the suspension performs, yet most bikes use the exact same layout for all sizes. Proportional Response Suspension alters the design by size for truly net-level prefornace. Proportional Response Full size-specific frame geometry, right down to the chainstay lengths. Keep the rider centered between the wheels for incredible traction and handling. Downtube Protection Have peace of mind, knowing a rugged rubber guard is protecting your piece.

Flow Seeker A trail mountain bike that is primed for grinding climbs, mashing flats, and ripping descents. One for all, and all for fun! Where it thrives Out in the elements What it's built for Trail riding fun Highlights - SmartForm C1 Alloy Frame / Shimano Deore 11-speed drivetrain. - Rockshox Recon RL 140mm fork / Deluxe Select shock. - Shimano hydraulic disc brakes discs / TranzX dropper post"

Your New Trail Boss A trail bike with its priorities on point: playful agility, progressive design, and killer capability – your favorite trails have never been more fun Where it thrives Challenging trails, up and down hills What it is built for Traction, handling, durability Highlights - SmartForm C1 Alloy frame / SRAM SX Eagle 12-speed drivetrain - RockShox 35 RL Gold 140mm fork / Deluxe Select+ shock - Shimano MT200 hydraulic discs / dropper post The Right Stuff 29" wheels with big, grippy tires. Properly wide bars and properly short stems. Powerful brakes and dropper posts. Straightforward parts for straightforward performance Easy To Love Designed to be a "daily ride", the Habit is built for easy service with proven, durable suspension pivots, easy internal cable routing and no oddball proprietary stuff Proportional Response Utilizing size-specific Center-of-Gravity data, the suspension is custom designed for each frame size so that every rider, from the tallest to the smallest, experiences optimized suspension performance LockR Pivots Thru-axle pivot system creates a rock-solid connection between both sides of the swingarm for instantaneous response. No twist, no flex and no special tools required The Ai Advantage Our Ai Offset Drivetrain opens up the rear triangle for more tire clearance, while keeping the chainstays short for nimble agility. A stiffer, stronger rear wheel is just icing on the cake Flip Chip A reversable chip allows riders to tweak the geometry - raise the BB and steepen the head angle of by half a degree - or to switch from 29 to 27 Plus wheels Downtube Protection Have peace of mind, knowing a rugged rubber guard is protecting your piece