Bicycles Etc. opened its doors originally as BMX Support Group in 1984 specializing in BMX bicycles in downtown Naperville. The store quickly expanded offering a full selection of kids and adult bikes. Within two years, the store moved to College Square Shopping Center in Lisle and changed its name to Bicycles Etc. In 2001 Bicycles Etc. opened a second location in Aurora. After three short years the Aurora location moved and expanded to one of the largest bicycle stores in the Chicago suburbs to NaperWest Plaza located in Naperville.
Bicycles Etc. has been nationally recognized as a Top 100 Bicycle Retailer in the USA by a panel of leading manufacturers award 3 times.